{"id":66118,"date":"2026-03-16T13:51:24","date_gmt":"2026-03-16T13:51:24","guid":{"rendered":"https:\/\/logisticsbusiness.com\/?p=66118"},"modified":"2026-03-16T14:06:50","modified_gmt":"2026-03-16T14:06:50","slug":"driving-efficiency-and-innovation-in-conveying","status":"publish","type":"post","link":"https:\/\/logisticsbusiness.com\/magazine-features\/driving-efficiency-and-innovation-in-conveying\/","title":{"rendered":"Driving Efficiency and Innovation in Conveying"},"content":{"rendered":"\n

Peter MacLeod spoke with Tatsuya Akashi, President of Itoh Denki Europe, to hear how his company meets the high demand placed on conveyors and rollers by the modern warehouse.<\/p>\n\n\n\n

The intralogistics sector has faced its share of challenges in recent years, 2025 being no exception. Tatsuya Akashi, President of Itoh Denki Europe, described it as \u201ca quite tough year for the industry. We had very sluggish market investment because of France had a problem with the government, and Germany was not doing so well due to energy issues. Overall, it was a tough year.\u201d <\/p>\n\n\n\n

Even the UK, he noted, had seen economic efficiency fall, with major Japanese companies relocating their European headquarters to the continent rather than remaining in England. Yet amidst the difficulties, Eastern Europe, particularly Poland, Czechia, and Hungary, had experienced a manufacturing boom. \u201cPoland and some of the Eastern Europe has boomed a lot, kind of becoming the centre of manufacturing of Europe,\u201d he told me. Akashi highlighted that, despite these challenges, Itoh Denki Europe<\/a> had experienced growth. <\/p>\n\n\n\n

\n

\u201cLuckily, we gained back quite a lot of large projects, and we did above 10%\u2026 all the other surrounding companies said \u2018You\u2019re so lucky that you have 10% growth!\u2019 Industry was pretty bad.\u201d<\/p>\n<\/blockquote>\n\n\n\n

A major focus for the company is helping customers increase their profitability. Akashi explained: \u201cFirst of all, increase the value for money for our products. There are a lot of very cheap Chinese brands of motor rollers coming in. But when we look at durability, and also how we are increasing our speed or torque or other specifications, we are selling a much higher quality product at the same price.\u201d He added that the company\u2019s modules, such as the Multi Angle Ball Sorter, had become a driving force in Europe. \u201cInstead of spending huge money on a cross-belt sorter or slidechute sorter, they can make a very simple sorter based on our MABS module\u2026 the cost is around half or one-third of having a huge cross-belt sorter,\u201d he said. Maintenance is simple and quick, often just five minutes of downtime, which delivers clear benefits to both integrators and end users.<\/p>\n\n\n\n

Competing with Cheap Imports<\/h2>\n\n\n\n

Local presence and service are equally important in competing with cheaper imports. \u201cIn the case of MDR or a slave roller, the cost itself is just around \u20ac10 euro. If you buy from China, maybe it\u2019s \u20ac7, but then if you have a shortage and have to bring it by air shipment, it costs \u20ac50. So with something very cheap and heavy, you shouldn\u2019t do it in China. You should do it somewhere close to Europe,\u201d Akashi explained. Quick delivery, he said, ensures that downtime is eliminated and operations remain smooth. One example he gave was a leading global e-tailer (yes, THAT one!) where a cheaper solution would have caused nearly two days of conveyor stoppage, equating to potential losses of around \u20ac2 million. \u201cIf they were using ours, they could come back on in 10 minutes,\u201d he said.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Artificial intelligence is also being integrated into Itoh Denki\u2019s operations. \u201cWhen we design some control software nowadays, we partly use AI\u2026 when we want to do preventive maintenance or control the box moving style\u2026 we could use AI<\/a> to better control our programme and make the programme faster,\u201d Akashi said. While AI is currently an enhancer of automation, he sees substantial future potential as more end users shift from manual work to automated solutions.<\/p>\n\n\n\n

Carbon Reduction<\/h2>\n\n\n\n

Sustainability is another priority. Akashi stressed the company\u2019s strength in enabling carbon reduction, not only through more energy-efficient products but by optimising operations. \u201cIf they use our motorised roller, because we do the run-on-demand, it means\u2026 only three blocks are moving out of 100. Thanks to this run-on-demand technology, you can save up to 60% electricity\u2026 using Itoh Denki product, which is the enabler of the final carbon footprint. Here we are very strong pride in our company,\u201d he said.<\/p>\n\n\n\n

Akashi (pictured, below) also discussed the heritage of Japanese engineering. \u201cOne thing I can say is in the B2B area, especially if it is\u2026 common motor, there\u2019s a lot of okay-level cheap Chinese motors. But we are making a dedicated motor for this industry, which is high torque but low speed\u2026 Japan is absolutely number one,\u201d he said.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Looking ahead, the company continues to focus on innovation and customer engagement. Its Amsterdam technology centre allows northern European clients to test products with their own totes. Customisation is fast, with minor adjustments taking just two weeks. Akashi also highlighted new developments to be showcased at LogiMAT, including the flexible noise-arrest roller, which can carry smaller products and reduce maintenance demands.<\/p>\n\n\n\n

Reflecting on success, Akashi summarised the company\u2019s philosophy: <\/p>\n\n\n\n

\n

\u201cWe become smiling when our good technology is adopted and contribute to society. It means a big satisfaction of the end user, our OEM partners, but also we can make our business grow and certain level of high profitability can be kept.\u201d<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Peter MacLeod spoke with Tatsuya Akashi, President of Itoh Denki Europe, to hear how his company meets the high demand placed on conveyors and rollers by the modern warehouse. The intralogistics sector has faced its share of challenges in recent years, 2025 being no exception. Tatsuya Akashi, President of Itoh Denki Europe, described it as […]<\/p>\n","protected":false},"author":6,"featured_media":66121,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66,23,117,19],"tags":[14659,25078,10849,25077,8321,9735],"class_list":["post-66118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-components-parts","category-conveying-sortation","category-magazine-features","category-materials-handling","tag-conveyor-components","tag-conveyor-rollers","tag-itoh-denki","tag-multi-angle-ball-sorter-2","tag-roller-conveyors","tag-rollers"],"acf":[],"yoast_head":"\nDriving Efficiency and Innovation in Conveying - Logistics News<\/title>\n<meta name=\"description\" content=\"conveyor rollers and components market is tough, says Japanese supplier in exclusive interview before LogiMAT\" \/>\n<meta name=\"robots\" content=\"index, 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