{"id":66115,"date":"2026-03-16T11:58:42","date_gmt":"2026-03-16T11:58:42","guid":{"rendered":"https:\/\/logisticsbusiness.com\/?p=66115"},"modified":"2026-03-16T11:58:45","modified_gmt":"2026-03-16T11:58:45","slug":"food-beverage-supply-chain-planning","status":"publish","type":"post","link":"https:\/\/logisticsbusiness.com\/it-in-logistics\/wms-scm-software\/food-beverage-supply-chain-planning\/","title":{"rendered":"Food &amp; Beverage Supply Chain Planning"},"content":{"rendered":"\n<p>Manhattan Associates Inc.\u202f has announced that Rainforest Distribution Corp., a full-service food and beverage distributor, has selected Manhattan Active\u00ae Supply Chain Planning (SCP) to unify its supply chain functions, transform its end-to-end planning processes, drive higher service levels, and support continued growth. This will result in greater agility enabled by unified planning, enhanced forecasting accuracy powered by AI-driven insights, and seamless alignment between planning and execution systems.<\/p>\n\n\n\n<p>Rainforest Distribution chose <a href=\"https:\/\/www.manh.com\/solutions\/supply-chain-planning-software\/manhattan-active-supply-chain-planning\" type=\"link\" id=\"https:\/\/www.manh.com\/solutions\/supply-chain-planning-software\/manhattan-active-supply-chain-planning\">Manhattan Active<\/a> Supply Chain Planning to modernise its demand planning, forecasting, and replenishment processes, all on a single unified, cloud-native platform. By moving away from fragmented legacy tools to a single planning solution, Rainforest will gain real-time visibility and continuously balance service levels, cost, and capacity across its network, while responding faster to changing customer demand.<\/p>\n\n\n\n<p>\u201cAs our business continues to scale, the complexity of our supply chain has increased exponentially,\u201d said Alexander Ridings, CEO, <a href=\"https:\/\/www.rainforestdistribution.com\/\" type=\"link\" id=\"https:\/\/www.rainforestdistribution.com\/\">Rainforest Distribution<\/a>. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe needed a modern planning solution that could keep pace with that growth, give our teams a single, trusted view of demand and inventory, and help us serve customers with greater reliability. Manhattan Active Supply Chain Planning gives us the unified, intelligent platform we were looking for to align our planners, our operations, and our strategic growth ambitions.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>\u201cRainforest Distribution operates in an environment where agility, accuracy, and responsiveness are critical,\u201d said Stewart Gantt, executive vice president of Global Services, <a href=\"https:\/\/www.manh.com\/\" type=\"link\" id=\"https:\/\/www.manh.com\/\">Manhattan Associates<\/a>. \u201cWe are excited to partner with them on this transformation to help them unlock new levels of efficiency and build a more resilient, data-driven supply chain.\u201d<\/p>\n\n\n\n<p>Manhattan Active Supply Chain Planning aligns planning and execution around a shared strategy, helping organisations eliminate systemic and operational silos and drive coordinated, enterprise-wide decision-making.\u202fBuilt on Manhattan\u2019s cloud-native, microservices-based Manhattan Active\u00ae Platform, the solution is engineered to adapt in real time to shifts in demand, <a href=\"https:\/\/logisticsbusiness.com\/category\/jobs-training\/\" type=\"link\" id=\"https:\/\/logisticsbusiness.com\/category\/jobs-training\/\">labour<\/a>, orders, and capacity, aligning planning functions with execution across distribution and transportation operations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Manhattan Associates Inc.\u202f has announced that Rainforest Distribution Corp., a full-service food and beverage distributor, has selected Manhattan Active\u00ae Supply Chain Planning (SCP) to unify its supply chain functions, transform its end-to-end planning processes, drive higher service levels, and support continued growth. This will result in greater agility enabled by unified planning, enhanced forecasting accuracy [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":66116,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,35,36],"tags":[10369,17107,15041,8131,25076,8223,10919,10375,479],"class_list":["post-66115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-in-logistics","category-tms-telematics","category-wms-scm-software","tag-demand-planning","tag-forecasting","tag-manhattan-active","tag-manhattan-associates","tag-rainforest-distribution","tag-scm","tag-scp","tag-supply-chain-planning","tag-wms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Food &amp; Beverage Supply Chain Planning - Logistics News<\/title>\n<meta name=\"description\" content=\"Supply Chain Planning software to be used by food and drink distribution business to aid forecasting and demand management\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/logisticsbusiness.com\/it-in-logistics\/wms-scm-software\/food-beverage-supply-chain-planning\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Food &amp; 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