{"id":65843,"date":"2026-03-04T13:33:36","date_gmt":"2026-03-04T13:33:36","guid":{"rendered":"https:\/\/logisticsbusiness.com\/?p=65843"},"modified":"2026-03-04T13:37:41","modified_gmt":"2026-03-04T13:37:41","slug":"new-livery-for-logistics-firm","status":"publish","type":"post","link":"https:\/\/logisticsbusiness.com\/transport-distribution\/road-transport-haulage\/new-livery-for-logistics-firm\/","title":{"rendered":"New Livery for Logistics Firm"},"content":{"rendered":"\n

The Dartford, Kent, main distribution hub and transit gateway for British logistics operator Europa Worldwide Group saw the unveiling yesterday of the company’s new corporate livery and logo, timed to mark the 60th anniversary of the business.<\/p>\n\n\n\n

CEO Andrew Baxter, pictured below, talked guests through the reasons for the change and the recent progress the company has made. ‘Powered by better’ is the motto and ethos for the company going forward, as Baxter laid out a strategy to establish Europa as the leading logistics operator for moving goods between the UK and EU. “We win by our customer’s success and through marginal gains,” Baxter said, referencing progress made despite inevitable ‘growing pains’ since he acquired the company a decade ago.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Europa Worldwide Group<\/a> hosted industry leaders, journalists and broadcasters at its Kent headquarters for the official launch of its new strategy, alongside the unveiling of liveried vehicles. Celebrating its diamond anniversary, the proudly independent logistics provider launches a new brand identity and company manifesto: ‘Powered by Better.’ The refresh signals a new era of expansion for the Kent-based firm, which has quadrupled in size over the last 13 years and has expanded its Air & Sea freight and 3PL Warehousing divisions, despite increasing global economic volatility.<\/p>\n\n\n\n

A Model for Frictionless Trade<\/h2>\n\n\n\n

Since the implementation of post-Brexit trade rules in 2020, Europa\u2019s road freight division (it’s largest) claims to have moved double the volume of goods of its nearest competitor, transporting \u00a311.2bn worth of products between the UK and the EU. This achievement is anchored by ‘Europa Flow’, the company\u2019s ‘frictionless’ delivery solution, powered by a proprietary software system, that eliminates customs delays for SMEs and global corporations alike. Europa\u2019s customers credit Europa Flow with ensuring their businesses continued operating smoothly during a period of acute disruption.<\/p>\n\n\n\n

\n

\u201cThe last six years have been a litmus test for the UK logistics sector,\u201d said Baxter, CEO and Owner of Europa Worldwide Group. \u201cWhile others saw obstacles, we built bridges. Moving \u00a311bn worth of goods in such a complex climate proves that with the right innovation, British exporters remain resilient and competitive.\u201d<\/p>\n<\/blockquote>\n\n\n\n

The \u2018Powered by Better\u2019 Manifesto<\/h2>\n\n\n\n

The new brand identity, featuring striking new vehicle livery, emblazoned in Europa\u2019s recognisable red and white colourway, is more than a visual update. It represents a commitment to delivering three core pillars, which the company unveils today: ‘Smarter Solutions’, to ‘Wow every Customer’, and ‘Always Win on Value’.<\/p>\n\n\n\n

\n

\u201c\u2018Powered by Better\u2019 perfectly communicates our DNA,\u201d Baxter continued. \u201cIn logistics, you cannot settle for second best. We work relentlessly to find the marginal gains that give our customers a market-leading edge. As we celebrate 60 years since our founding in 1966, we aren’t just looking back at our heritage \u2014we are asserting our role as the company-of-choice for the next generation of global traders.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Global Expansion & Innovation<\/h2>\n\n\n\n

From its roots as the first express service provider to Europe, Europa now employs 1,300 people across 30 global sites and operates in 160 countries. The group\u2019s diversified portfolio comprises:<\/p>\n\n\n\n

\u25cf Europa Road: Offering a unique Money Back Guarantee on European freight.
\u25cf Europa Warehouse: Managing over one million sq. ft. of automated and manual fulfilment<\/a> 3PL space in Corby, Dartford, and Birmingham.
\u25cf Europa Air & Sea: Rapidly expanding with strategic hubs in Hong Kong, China, the UAE, India and the UK.<\/p>\n\n\n\n

With its own dedicated customs specialists, bonded warehousing and global end-to-end air and sea supply chain expertise, Europa Worldwide Group is well positioned as the UK\u2019s trade strategy focus shifts towards emerging markets.<\/p>\n\n\n\n

\n

\u201cWe have 60 years of experience as our foundation and a family of employees committed to delivering for customers no matter the challenge that confronts them,\u201d concluded Baxter. \u201cWhether it\u2019s moving goods across the Channel Tunnel or the South China Sea, we are ready for the next 60 years. We are Powered by Better.\u201d<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

The Dartford, Kent, main distribution hub and transit gateway for British logistics operator Europa Worldwide Group saw the unveiling yesterday of the company’s new corporate livery and logo, timed to mark the 60th anniversary of the business. 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