Jonathan Barrett (pictured, below), CEO, Kallikor, provided this comment:

“The challenge is that these plans often rely on assumed responses rather than tested outcomes. In practice, it can be difficult for organisations to see how different decisions – rerouting shipments, adjusting sourcing, reallocating inventory or changing service commitments – will actually behave across the entire supply chain once disruption begins.

“We’ve seen this before through the Suez Canal obstruction in 2021 and the Red Sea shipping disruption in 2023–2024, when pressure in one part of the global trading system forced companies to make rapid operational choices with limited visibility into the wider consequences.

“Many companies we work with have an answer on paper for how they would respond to disruptions like these. The ones with most confidence in that answer have already tested it — running scenarios to see how those decisions will actually behave across the supply chain before disruption forces the choice.

“The organisations navigating disruption best are rarely the ones reacting fastest. They are the ones that have already explored the scenarios and understand how their supply chain will behave before disruption forces the decision.”

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